How AGS Serves Its Clients as an Intelligence-Led Growth Agency
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"Month to date, pretty exciting. We actually have already hit our December monthly revenue number and it's only the seventeenth. Pretty awesome considering the shipping cutoffs two days from now. So everything that we get from here on out is basically just gravy."
"I love the prorated feature—it shows you where we should be based on how many days have transpired. We're 195 percent of the way to the goal and we've already beat the total goal on revenue for the month."
"I always think of Polar as a giant calculator. It has the CTV cost in our blended media spend now. So if you look at our MER custom input... it's the truest MER. We trued that CTV cost and we're still at the 4.25x efficiency level."
"We get the email reports from Polar every morning that show us—here's where revenue hit, here's what products we're selling the most, here's where the ROAS was, here's where the MER was. So we're able, first thing in the morning without having to jump into spreadsheets or the dashboard, to get this little notification that gives us a pulse check of where things are at."
— Steven E. Wilcox, CEO, Park It Outdoor
When the client spotted a pullback in performance, they immediately contacted the agency. Together, they diagnosed and fixed it within 24 hours.
"Think of it as our check engine light—it's either on or off really quickly. And we're able to discern why or why not really fast because of just the visibility we get to all this data in real time."— Steven E. Wilcox, CEO, Park It Outdoor
— Steven E. Wilcox, CEO, Park It Outdoor
“When you had reached out and we had seen it too that there was a pullback on a day... it's really helpful that you and I can both see the same number and then figure out how we can diagnose it in real time and make adjustments."
"You used to see my colorful spreadsheets with everything I'd have to go in there and manually input—here's where revenue is for the day, here's what we spent. I'd have to go into each independent platform, go to Google, go to Meta, go to the CTV and pull all this information. It was a pretty manual process."
"And especially during times of year where we're spending more and we want to see the result same-day, we're going to do that exercise two, maybe three times—beginning, middle, and end of day. One of the things I love about this is I can go in there and just get my finger on the pulse right away."
AGS has been a cornerstone of our business since we partnered with AGS. Every brand I care about, I intro to AGS even though I’d prefer to keep them to ourselves.
I cannot imagine where our business would be if we had not found AGS. They have got it figured out.
"Get out of the spreadsheets, get into the databases, see the live feed—it just allows us to communicate quicker, faster, and see the same stuff. Ultimately at the end of the day, we're all in the same field playing the same game, and this has allowed us to all know what the scoreboard says at the same time."
— Steven E. Wilcox, CEO, Park It Outdoor
"Same scoreboard. Nobody's got CTV spend one place and not another. Google can't see Meta... we're all playing on the same board."
— Ben Petraglia, CEO/Head of Strategy, AGS
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