

Our creative team was using separate tools to:
Report on creative performance
Analyze why ads were winning or losing
Build briefs and develop new concepts
Even with all three tools, our strategists still had to connect the dots manually. They had data, but not always a clear answer on what it meant, what to do next, or what creative should be produced.
Each tool came with its own cost, workflow, and limitations. One of them charged us separately for every client, making it one of the largest software expenses in the business.
Through our partnership with Ray and the Atria team, we rolled Atria out across our entire client portfolio. Atria consolidated three separate functions into one platform:
Creative reporting and analysis
Faster, more detailed, and more accurate performance insights across every account.
Creative strategy and briefing
Automated recommendations and briefs based directly on real performance data.
Creative concepting and mock-ups
Proactive ad concepts and mock-ups generated from the analysis—without requiring our team to start from scratch.We also use Atria to audit prospective clients, helping us quickly identify creative gaps, missed opportunities, and clear next steps before an engagement begins.




