

Our creative team was using separate tools to:
Report on creative performance
Analyze why ads were winning or losing
Build briefs and develop new concepts
Even with all three tools, our strategists still had to connect the dots manually. They had data, but not always a clear answer on what it meant, what to do next, or what creative should be produced.
Each tool came with its own cost, workflow, and limitations. One of them charged us separately for every client, making it one of the largest software expenses in the business.
Through our partnership with Ray and the Atria team, we rolled Atria out across our entire client portfolio. Atria consolidated three separate functions into one platform:
Creative reporting and analysis
Faster, more detailed, and more accurate performance insights across every account.
Creative strategy and briefing
Automated recommendations and briefs based directly on real performance data.
Creative concepting and mock-ups
Proactive ad concepts and mock-ups generated from the analysis—without requiring our team to start from scratch.We also use Atria to audit prospective clients, helping us quickly identify creative gaps, missed opportunities, and clear next steps before an engagement begins.

A few of the brands already putting this approach to work.
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Half the cost per purchase
"Atria's AI analyzed every ad in BERO's campaign and pinpointed the winner: a 2.48x ROAS at half the cost per purchase of a near-identical ad, plus $2.3K in underperforming spend ready to move to what works."
Meta-reported data, August–September 2026.
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6.47x ROAS on a Father's Day test
"A small Father's Day static test returned $6.47 for every $1 spent. Atria tracked the results day by day and flagged the winning concept for the next launch."
Meta-reported data, June 18–23, 2026. $95 test budget.
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735 purchases · 4.73x ROAS
"One video drove over $60K in sales for GOLF le FLEUR*, beating the brand's 3.0x ROAS target by 58%. Atria's AI pinpointed it as the campaign's engine, acquiring customers 79% cheaper than the rest of the lineup, so the budget could follow what works."
Meta-reported data, June–August 2026.



