How AGS Scaled Cakes from $7M to $75M in Just One Year

How AGS Scaled Cakes from $7M to $75M in Just One Year

Their previous paid social agency told them to give up. Then, they found a true growth partner in AGS.
We don’t just run ads here at Accelerated Growth Studio. We partner with ambitious brands willing to do what it takes to unlock real, sustainable growth. When the CEO and co-founder of Cakes Body, Taylor Capuno, came to us, the company was at a crossroads. They had a product they believed in, but had been struggling to see the kind of success they knew they could achieve.

What happened next is one of the fastest brand transformations we’ve ever seen. 
The Challenge:
Cakes already had traction—they were doing a few million in annual revenue, had plenty of organic momentum, and sold products people genuinely loved. But their paid ads? A complete mess.

The ad account was disorganized. Campaigns were being turned off seemingly at random. There was no clear growth strategy, and no faith that paid could work at scale.
“We were doing everything organically. Paid hadn’t worked. Our previous agency told us: ‘You’ll be lucky to break even on ads.’ That’s when I almost gave up on paid altogether.”
By the time they came to us, the pressure was mounting. It was a make-it-or-break-it moment for the business—and all of us knew it.
They were self-funded — profitability wasn’t optional
Inventory was tight, and every dollar needed to count
Their digital growth needed to match the brand’s cultural momentum

Our Approach:

We didn’t just “run ads.” We rebuilt the performance engine from the ground up.

01
Account Clean-Up & Rebuild
  • Audited and rebuilt Meta campaigns for scale and control
  • Implemented clear naming conventions and budget tiers for daily optimization
02
Cross-Channel Scaling
  • Expanded into TikTok Ads and Google
  • Built platform-native creative and conversion strategies
04
Creative Strategy (Motion)
  • Rolled out high-volume testing system with hooks, angles, and UGC types
  • Identified scalable content from TikTok Shop for Meta ads
04
Creative Strategy (Motion)
  • Rolled out high-volume testing system with hooks, angles, and UGC types
  • Identified scalable content from TikTok Shop for Meta ads
05
Creative Strategy (Motion)
  • Built urgency with timed promos
  • Used Replo to rapidly implement high-performing offers
06
Data-Driven 
Scaling
  • Reallocated budgets daily based on margin and CAC performance
  • Tied paid media directly to P&L targets — not just ROAS
01
Account Clean-Up & Rebuild
  • Audited and rebuilt Meta campaigns for scale and control
  • Implemented clear naming conventions and budget tiers for daily optimization
02
Cross-Channel Scaling
  • Expanded into TikTok Ads and Google
  • Built platform-native creative and conversion strategies
03
Landing Page Optimization (Replo)
  • Created high-converting PDPs and offer pages
  • Used Replo to continuously test layouts, headlines, and CTAs
04
Creative Strategy (Motion)
  • Leveraged Motion to roll out a system to test a high volume of hooks, angles, and UGC type
  • Identified scalable content from TikTok Shop for Meta ads
05
Promotion Strategy
  • Built urgency with timed promos
  • Identified high-performing offers using Motion, and rapidly iterated and implemented those offers on landing pages using Replo
06
Data-Driven 
Scaling
  • Reallocated budgets daily based on margin and CAC performance
  • Tied paid media directly to P&L targets — not just ROAS
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“Partnering with AGS feels like working with mad scientists in the best way. They’re aggressive, smart, and actually understand how these platforms evolve.”

The Results:

Over 750% year-over-year revenue growth

Forecasts increased from $30M → $50M → $80M

Scaled from $1K/day in ad spend to a fully profitable, multi-channel engine

Hit $75M in revenue in one year

Over 750% year-over-year revenue growth

Scaled from $1K/day in ad spend to a fully profitable, multi-channel engine

Forecasts increased from $30M → $50M → $80M

Hit $75M in revenue in one year

“
We hit $16M in a single summer. That same July the year before? We’d done maybe $500K.”
“
Most agencies just don’t get it. AGS acts like a true business partner.”
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Why it Worked:
We recognized Cakes’ untapped potential—and used a multi-pronged approach to seize the opportunity that existed in their space. We deployed a highly organized, highly strategic approach to every part of their ad accounts, rapidly deploying, testing, and iterating creative, CTAs, and targeting.

In short? We didn’t simply “run ads” — we created a growth engine in lock step with their business and profit goals.
“Most agencies just don’t get it. AGS acts like a true business partner.
“
“Working with AGS feels like working with mad scientists — in the best way. They’re aggressive, smart, and actually understand how these platforms evolve.”
“
“Most agencies just don’t get it. AGS acts like a true business partner.

We’re in the Business of Breaking Records

Our work with Cakes is just getting started — and we are on track to $200M+
Unlock Your Business's True Growth Potential
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