Over 1 billion spent on Meta

How We Helped Drive This D2C Non-Alc Brand from Less Than $1M a Year to $1M+ per Month

At Accelerated Growth Studio, our favorite thing to do is help D2C brands scale to 8-figure annual revenue.

Our work with the non-alcoholic beverage brand is just another example of the type of transformational growth that’s possible with the right strategy. By shifting from traditional brand marketing to a performance marketing mindset—and rethinking product positioning—we helped them move from struggling to stay above water to a thriving success story.

Here’s how we did it.

The Challenge:

Upsidedown Spending & Poor Positioning

When they came to us, they were stuck with a strategy that was holding them back—and creating significant obstacles for their team.

Their former CMO was spending $200K/month on “brand marketing” but only generating $20-$30k/month in revenue…a clear sign their approach wasn’t working.

Their product line was extremely narrow, and limited their margins

Their messaging failed to resonate with their target audience and completely ignored their male customer base.

These challenges created significant headwinds for the brand, which was on track to generate less than $1M in revenue for the year. To put it bluntly: growth felt completely out of reach.

Our Approach:

Data-Driven Transformation

It was clear to everyone that their previous approach needed to be completely overhauled if they were going to turn things around. So we set to work tackling each challenge head-on, using a multi-pronged strategy to reposition the brand for rocketship success.

Performance Marketing Overhaul

We transitioned from a broad and unfocused brand marketing approach to data-driven performance marketing to ensure every dollar spent drove measurable ROI.

Product Positioning Adjustment

We worked with the team to reposition their beverages as a natural mezcal alternative - A move that resonated deeply with their target audience.

Audience
Discovery

While repositioning their products, we unearthed a massive opportunity with male customers, a segment that was being ignored by alcohol replacement brands.

Targeted Creative Strategy & Scaling

To capitalize on this market gap, we created male-focused ads that featured relatable imagery, messaging, and narratives. We also allocated significant ad spend toward this audience, which drove highly efficient conversions.

Google Integration and Shark Tank Support

We activated Google as a profitable acquisition channel, which was crucial for maximizing exposure and driving growth during key visibility moments like their appearance on Shark Tank and new product launches.

Performance Marketing Overhaul

We transitioned from a broad and unfocused brand marketing approach to data-driven performance marketing to ensure every dollar spent drove measurable ROI.

Product Positioning Adjustment

We worked with the team to reposition their beverages as a natural mezcal alternative - A move that resonated deeply with their target audience.

Audience Discovery

While repositioning their products, we unearthed a massive opportunity with male customers, a segment that was being ignored by alcohol replacement brands.

Targeted Creative Strategy & Scaling

Google Integration and Shark Tank Support

We activated Google as a profitable acquisition channel, which was crucial for maximizing exposure and driving growth during key visibility moments like their appearance on Shark Tank and new product launches.

The Results:

Rocketship 8-Figure Growth

These changes completely revolutionized their brand. In less than two years, we scaled them from struggling to drive $1M annually to raking in over $1M a month in revenue.

In 2024, this put them on track to drive $10M in revenue—up +900% year-over-year.

Profitable ROI

Transitioning the brand to a performance marketing-based strategy drastically improved the efficiency of their ad spend, turning burning $200K/month into real, scalable returns.

Market Expansion

Repositioning Little Saints’s beverages as mescal alternatives unlocked demand and boosted resonance with their target audience.

Male Audience Success

Ads targeting the new male audience segment converted at exceptional rates, boosting overall performance and ROI.

Sustained Growth

Not only did we kickstart growth for Little Saints, but we also built a scalable marketing foundation to support long-term expansion and profitability.

Key Takeaway:

In Strategy We Trust

A big win like this highlights just how impactful leaving behind old tactics in favor of bold new strategies can be. Through adopting a performance marketing approach, embracing new audiences, and taking the leap to reposition their products, we were able to make 8-figure annual revenue a reality when it previously had felt impossible.

Not every brand would be down for the type of top-to-bottom reimagining we took them through—but their exceptional growth is proof of the magic that can happen when visionary strategies meet exceptional execution.