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How We Drove Record-Breaking ROAS and Revenue for Mila On BFCM

Black Friday Cyber Monday (BFCM) has always been a critical opportunity for brands to scale profitably. At AGS, we know that driving exceptional performance requires a combination of sharp strategy, compelling offers, and optimized landing pages. Here’s how we helped Mila achieve unprecedented success during BFCM.

The Challenge:
Mila, a growing brand, struggled to remain profitable with its Return on Ad Spend (ROAS) due to an expanded retail footprint. While retail and Amazon sales grew, they cannibalized Mila's Direct-to-Consumer (D2C) revenue. Compounding this, Mila’s website lacked an enticing on-site offer, leading many potential customers to buy from retail or Amazon instead.
Our Approach:
For BFCM, we set out to reignite Mila’s D2C growth with a clear, results-driven strategy:
  1. Replo CRO Landing Pages: We implemented conversion-optimized landing pages designed to streamline the buyer journey and drive direct purchases.
  2. Strong BFCM Offer: A compelling, time-sensitive offer was presented exclusively for D2C customers, giving shoppers a reason to purchase directly.
  3. Aggressive Media Scaling: With the groundwork laid for conversions, we confidently increased ad spend to maximize traffic and revenue.
The Results:

106%

ROAS Increase: ROAS lifted from 1.5x to an impressive 3x

350%

Ad Spend Increase: We scaled media spend to $250,000 over the BFCM weekend.

$74K

Day at 3x+ ROAS: At its peak, Mila hit $74,000 in revenue in a single day, exceeding KPIs.
Key Takeaway: Leveraging Replo’s CRO-optimized landing pages and aligning a strong offer with scaled ad spend helped Mila achieve a 3x ROAS and reclaim D2C profitability during BFCM.

What You Can Learn From Mila

BFCM is a unique opportunity to drive exponential growth, but success requires precision:
Landing Page Optimization:
Replo’s CRO-focused pages played a critical role in boosting conversions for both brands
Strong Offers:
Timely, irresistible offers were key to attracting and converting D2C customers.
Strategic Scaling:
Aggressive yet data-backed scaling allowed us to drive significant revenue increases without compromising ROAS.
Landing Page Optimization:Landing Page Optimization: Replo’s CRO-focused pages played a critical role in boosting conversions for both brands.
Strong Offers:Strong Offers: Timely, irresistible offers were key to attracting and converting D2C customers.
Strategic Scaling:Strategic Scaling: Aggressive yet data-backed scaling allowed us to drive significant revenue increases without compromising ROAS.

Let’s Talk

If you’re ready to scale profitably during key sales events, let’s talk. At AGS, we specialize in driving measurable, high-impact growth for D2C brands
GET Started today