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Inside Rolflex’s BFCM Breakthrough: Revenue Up, ROAS All-Time High

Black Friday Cyber Monday (BFCM) has always been a critical opportunity for brands to scale profitably. At AGS, we know that driving exceptional performance requires a combination of sharp strategy, compelling offers, and optimized landing pages. Here’s how we helped Rolflex achieve unprecedented scale during BFCM.

The Challenge:
Rolflex, an innovative recovery tool brand, aimed to scale aggressively during BFCM without sacrificing performance. Prior to BFCM, ad spend hovered around $3,000 per day, and conversion rates were stagnant.
Our Approach:
We focused on optimizing conversions and scaling ad spend simultaneously:
  1. Replo Conversion Tactics: By leveraging Replo’s expertise, we redesigned landing pages with best-in-class conversion strategies.
  2. Compelling BFCM Offer: A strong, high-visibility promotion was crafted to attract and convert new customers.
  3. Aggressive Scaling: With improved performance metrics, we scaled daily ad spend from $3,000 to $15,000.
The Results:

330%

Increase in Ad Spend: Daily ad spend scaled to $15K per day.

25%

AROAS Improvement: ROAS increased by 25%, beating the target KPI.

41%

Conversion Rate Lift: Conversion rate surged to 6%, paired with a $100+ Average Order Value (AOV).
Key Takeaway: Leveraging Replo’s CRO-optimized landing pages and aligning a strong offer with scaled ad spend helped Mila achieve a 3x ROAS and reclaim D2C profitability during BFCM.

What You Can Learn From Roflex

BFCM is a unique opportunity to drive exponential growth, but success requires precision:
Landing Page Optimization:
Replo’s CRO-focused pages played a critical role in boosting conversions for both brands
Strong Offers:
Timely, irresistible offers were key to attracting and converting D2C customers.
Strategic Scaling:
Aggressive yet data-backed scaling allowed us to drive significant revenue increases without compromising ROAS.
Landing Page Optimization:Landing Page Optimization: Replo’s CRO-focused pages played a critical role in boosting conversions for both brands.
Strong Offers:Strong Offers: Timely, irresistible offers were key to attracting and converting D2C customers.
Strategic Scaling:Strategic Scaling: Aggressive yet data-backed scaling allowed us to drive significant revenue increases without compromising ROAS.

Let’s Talk

If you’re ready to scale profitably during key sales events, let’s talk. At AGS, we specialize in driving measurable, high-impact growth for D2C brands
GET Started today