WHAT WE DID

This year in 2024, Sleepout was faced with another challenge - their influencer channel fatiguing. Being in the ‘Parental Sleep’ space, there’s only so many creators with audiences qualified to buy the product, so over time this was going to fatigue.

When this happened AGS was tapped to really juice paid acquisition, and YTD as of June, we’ve spent over $750k - with the most recent 30 days coming in at over $350k in spend, still at profitable KPI. 

The secret to success was finding the ‘RIGHT’ customer for the brand primarily through Meta platforms and specifically Instagram. We saw a huge lift from focusing on getting EMQ scores & data flow really tight, to help find the right user, then to assist by clearly niching in on creatives designed to hit the audience. 

Using our Partner Popsixle we were able to get visibility into what was actually being passed in our EMQs and CAPI data feed to Meta. We fixed lots of tracking and data missteps set up by the past agency, and we found the tighter the information was and the more signal Meta could read, the better our performance would be.

Fixing our Pixel and tightening our CAPI connection (moving away from Shopify CAPI) would really what helped allow us to confidently scale exponentially month over month, and then big unlocks on creative strategy and ‘niching down’ creatives help continue our growth year over year.