AGS
Over 1 billion spent on Meta
How Eby Broke Through a Performance Plateau and Hit Its Highest Revenue Month
Eby is a DTC apparel brand with a strong product, internal creative team, and solid traction.After outgrowing their agency, they brought media buying in-house — but at six-figure weekly spend, performance plateaued and the team couldn’t scale efficiently.

The Challenge:

  1. Repetitive creative → no differentiation

  2. Ads blending in → declining performance

  3. Offer messaging underperforming

  4. Internal team stuck in the same execution loop

Spend was there, results weren’t scaling.

Our Approach:

We changed creative and messaging.

  1. Introduced differentiated creative (new visual direction that stood out)

  2. Launched new concepts, including a high-performing static in a premium setting

  3. Reframed the core offer:

    → “buy two, get one free”

    → “get one free when you buy two”

Same inputs — better positioning.

The Results:
Revenue Growth
Highest revenue month in company history
Performance
Differentiated creative assets drove stronger engagement and results
Conversion Lift
Improved offer clarity led to higher conversion rates
Key Takeaway: Eby won by fixing how the product and offer showed up. Once creative and messaging were differentiated, performance followed.
What You Can Learn From
Key takeaways from Eby’s growth strategy and what drove performance.
Creative Differentiation
If your ads look like everything else in the feed, performance will stall — no matter how much you spend.
Offer Framing Matters
You don’t always need a new offer — you need to present it better.
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Break the Internal Loop
Teams often repeat what’s familiar. New perspective unlocks new performance.
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Let’s Talk
If you’re ready to scale profitably during key sales events, let’s talk. At AGS, we specialize in driving measurable, high-impact growth for D2C brands
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