AGS
Over $1 billion spent on Meta
How Catalog Ads Are Crushing Middle and Bottom of Funnel
Catalog ads used to be basic retargeting. A shopper viewed a product, and Meta showed it again. Today, they're a powerful middle and bottom of funnel lever for DTC brands, combining product relevance, creative scale, and performance data. At AGS, we use Genus AI to turn catalog ads into a scalable creative system that improves testing, creative output, and performance visibility.

The Challenge:

Most DTC brands struggle to keep up with creative demand.Meta requires more creative variation than ever, but creative teams have limited production capacity. Brands need:

  1. More product angles

  2. More offer variations

  3. More design treatments

  4. Category-specific creative

  5. Retargeting concepts

  6. Bottom-funnel conversion assets

Traditional creative production is too slow to support hundreds of product-specific variations across multiple categories and funnel stages. Catalog ads help solve this problem, but most default catalog ads feel generic, lack branding, and offer little creative control.

Our Approach:

We use Genus AI to turn catalog ads into a scalable creative system.
We build branded catalog creative across:

  1. Products

  2. Offers

  3. Audiences

  4. Funnel stages


The goal isn't just to show products people viewed. It's to merchandise them better. By testing creative variations at scale, we can identify what drives performance and use those insights to inform creative, merchandising, and media buying decisions.

The Results:
Creative
Scale

More creative volume without increasing production demands
Higher Conversion  Efficiency

More relevant retargeting and stronger performance from high-intent shoppers
Better Product
Insights

Identify winning products, categories, and creative treatments faster
Key Takeaway: Catalog ads aren't just a retargeting tool anymore. When built strategically, they become a scalable creative engine that improves performance while generating better product-level insights.
What You Can Learn From
Growth unlocked once execution was aligned.
Creative Scale Wins:
Build systems that generate variation without increasing production workload.
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Better Merchandising Drives Performance:
How products are presented can be just as important as the products themselves.
Turn Data Into Creative Decisions:
Use catalog performance insights to guide creative, merchandising, and media buying.
Let’s Talk
If you’re ready for a full-funnel audit + strategy. Let's talk. At AGS, we specialize in driving measurable, high-impact growth for D2C brands
GET Started today