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How Golf Le Fleur Broke Past Celebrity-Driven Growth and Built a Scalable Acquisition Engine
Golf Le Fleur came to AGS after working with a blue-chip DTC agency that relied heavily on the founder’s influence to drive performance. Known for scaling A-list celebrity brands, AGS took over the account and quickly shifted the focus from hype-driven growth to building a real acquisition engine — immediately outperforming the previous setup.

The Challenge:

  1. Growth tied to founder posts

  2. No real new customer acquisition

  3. High spend, low incrementality

  4. Spread across channels with no clear performance driver

They weren’t scaling, just recycling demand.

Our Approach:

We rebuilt acquisition from the ground up.

  1. Shifted from celebrity-led → product + brand-led acquisition

  2. Refocused paid on driving new customers, not awareness

  3. Consolidated strategy around what actually converts

Built a system where the brand could stand on its own.

The Results:
Customer Acquisition
Significant increase in new customers
Channel  Performance
Paid media became a primary growth driver
Incrementality
Growth driven beyond celebrity influence
Key Takeaway: Golf Le Fleur needed real acquisition.Once growth was decoupled from the founder, scale became predictable.
What You Can Learn From
Growth unlocked once execution was aligned.
Hype Doesn’t Scale:
Awareness drives spikes — not sustainable growth.
Build Beyond the Founder:
If growth depends on a person, you don’t control it.
Acquisition > Amplification:
Paid should generate demand, not just capture it.
Let’s Talk
If you’re ready to scale profitably during key sales events, let’s talk. At AGS, we specialize in driving measurable, high-impact growth for D2C brands
GET Started today